Save for Later
Save for Later is a Cart feature designed to help customers manage purchase timing without losing intent or context. It supports thoughtful decision-making in a high-consideration shopping moment while preserving momentum toward checkout.
Opportunity
Shopping on AutoZone.com often reflects real-world constraints: customers compare prices, confirm vehicle compatibility, wait for installation timing, or postpone purchases until a later visit.
Prior to this work, customers who weren’t ready to purchase immediately had limited options. Removing items from the cart often meant losing track of them entirely, while leaving items in the cart created clutter and uncertainty about what was ready to buy versus what required more consideration.
The opportunity was to introduce a lightweight way for customers to defer decisions without abandoning intent, allowing the cart to function as a planning tool, not just a transaction endpoint.
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Customers frequently used the cart as a temporary holding space
High-consideration items were often removed prematurely
Cart clutter increased hesitation and slowed checkout
“Not ready yet” did not mean “not interested”
Business goals
These goals helped balance conversion objectives with customer confidence and control.
Improve cart abandonment rates
Increase signed in rates
Increase loyalty penetration
Provide users with the ability to not delete items from cart & add them to a saved space
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Partnering with UX researchers, we established the following non-negotiables as we worked towards our business goals:
Discoverable: users must be able to notice it without seeking it out
Clearly labeled: with strong information scent as to what exactly it will do
Transparently easy to use: ideally the label sets expectations with the user that the feature is easy to use
Low-effort: users won’t need to register or name their list in order to save an item)
Solution
The Save for Later feature introduces a clear distinction between items ready for purchase and items customers want to revisit.
Customers can move items out of the active cart into a dedicated “Save for Later” section, keeping them visible, accessible, and tied to the shopping session. This allows the cart to remain focused on immediate checkout while still supporting planning and comparison.
The interaction is intentionally simple and reversible, reinforcing a sense of control without introducing additional steps or decision overhead.
Features
The new Save for Later feature is makes it easy for signed-in users to add saved items back to cart when they are ready to checkout.
Guest users will receive an opportunity to create an account when attempting to save an item.
This section is responsive. Smaller screen sizes will have tab layout, while desktop screens displays a “Saved for Later” section under cart items.
Display vehicle fitment and availability for each saved item.
Outcomes
Save for Later reduced friction during checkout by helping customers clearly separate intent from readiness.
Abandonment reduced from 82% (before feature launch) to 76% for visit where users engaged with Save for Later. and if we look at Abandonment and remove those visits that chose to save items for later, we see Abandonment on both platforms
At the moment we noticed Visitors who use the Save for later are more likely to purchase something in their visit on the Website - and more likely to come back and purchase later on the App.
People don’t abandon decisions. They postpone them.
Herbert Simon | Economist, scholar and recipient of the Nobel Prize in Economics
CREDITS
Office: AutoZone
TEAM
Design Lead: Tasmia Noor
Product Lead: Connor Hills
Researchers: Anna Graham & Lexie Wade