Tasmia Noor

Hi I’m

I lead B2C UX design in B2C, B2B, and enterprise digital experiences. I set direction, develop designers, and partner with product, technology, and business leaders to connect customer needs with experience priorities. My work includes strengthening design quality, improving team practices, and supporting research operations so teams can make informed decisions.

Name pronunciation t-ahs-miyah n-OO-r
Pronouns she/her/hers

I’m known for…

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01 / VALUE BASED DESIGN
Taking a holistic approach with problem-solving by understanding the gaps in a full experience and making creative, purposeful improvements to enhance process and outcomes.

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02 / CRAFTING EXCELLENCE
Details matter. By sweating the small stuff, I build products and design systems that both users and peers have loved to use.

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03 / USER & DESIGN RESEARCH
By understanding both what customers need and where technology is heading, I find new opportunities and guide teams in turning them into reality.

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04 / DESIGN MENTORSHIP
I show up for other designers without hesitation. By creating a safe space for exploring new ideas, I am known to help designers do their most creative and impactful work.


I’ve worked with…

Text reading 'Faith & Vaccines' in bold red letters.
I Am My Sister's Keeper
National Institutes of Health

Tools

Adobe Illustrator
Adobe Analytics
Adobe Premiere Pro
Adobe Photoshop

Current obsessions

Vibe coding via Cursor AI + Godot

Voice acting for holiday light shows

Two women riding camels in a desert landscape, with a clear blue sky and distant hills.

Making memories around the globe

Hummingbirds and their territorial fights

Group of people posing for a photo in a modern, industrial-style space with a mix of wood and open ceiling design. They are seated and standing on tiered wooden steps, with a sign on the wall that reads "Nothing Stops Downtown."
Three women sitting at a table in a library or study area, working on laptops and studying with papers and notebooks in front of them. The table has a sign that reads 'Reading with Mrs. Richard.' Large windows behind them show a parking lot and trees outside.
People standing indoors near large windows with posters on display in the background, some engaging in conversation, others listening.
A group of people gathered in a modern building lobby, standing in a semicircle, listening to a speaker in the center.